The Privacy Policy of Praket Consultancy, managed and operated by PRAKET CONSULTANCY PRIVATE LIMITED, describes how your personal data is collected, processed, and used whenever you access our platform or make use of our services. Please note, this policy does not extend to external sites linked from our platform or third-party entities connected with Praket Consultancy.

In this document:

• “we,” “our,” and “us” denote Praket Consultancy.
• “you,” “your,” “user,” or “users” signify individuals accessing or using the platform.

If you do not agree with the practices outlined here, we advise you to discontinue using Praket Consultancy. This Privacy Policy must be read along with our Terms and Conditions, as both collectively govern the use of our services.

Information We Collect

When you interact with our platform, we collect various categories of information to ensure secure functioning, legal compliance, and to enhance your experience.

• Personal Information: Includes your name, contact details (email ID, phone number, residential address), and where required by law, government-issued identification (PAN, Aadhaar) for KYC verification.
• Financial Data: Bank account details, UPI ID, credit/debit card information, invoices, and billing particulars. Transaction records are maintained for compliance and customer support.
• Technical Details: Information such as IP address, device type, browser version, operating system, activity logs, timestamps, referral sources, and clickstream behavior.
• Cookie and Trackers: Technologies like Cookie are used to remember preferences, manage sessions, prevent fraud, improve performance, and customize experiences.

How Your Information Is Used

Your details are never sold, rented, or traded for marketing purposes. However, they may be shared with trusted third parties where necessary. Information may be used for:

• Processing and managing financial transactions
• Authenticating user and merchant identity
• Meeting legal and regulatory requirements (such as KYC compliance)
• Detecting, investigating, and preventing fraud or suspicious behavior
• Providing customer service and resolving complaints
• Maintaining, testing, and upgrading platform performance
• Sending service-related communications, including transaction alerts and updates
• Conducting audits, reviews, and analytics internally
• Personalizing content and improving user experience
• Promoting services, subject to user’s prior consent

Sharing of Information

Although we do not sell or rent user data, information may be disclosed in the following situations:

• Payment Partners & Banks: For secure and efficient transaction processing
• Merchants: To confirm payment success and related transaction details
• Service Providers: For operations like KYC verification, fraud detection, cloud hosting, IT support, or analytics
• Authorities: When required by law, court orders, or regulatory bodies
• Corporate Restructuring: In case of mergers, acquisitions, bankruptcy, or transfer of assets, data may be included as part of business assets

Data Retention

• Personal and financial information is retained only as long as necessary for the purposes outlined or as required by law.
• KYC documents and transaction records are usually preserved between 8 to 12 months, depending on applicable regulations.
• Once the retention period expires, information is securely deleted or anonymized so it cannot be linked back to you.

Safeguarding Your Data

Protecting your data is a key priority. Measures include:

• SSL/TLS encryption for secure communication between your browser and servers
• Regular third-party security audits and vulnerability checks
• Strict access controls allowing only trained and authorized staff to handle sensitive data
• Multi-factor authentication, real-time fraud detection, and data loss prevention systems

Please note: While advanced safeguards are in place, no internet-based transmission is 100% secure. Users are encouraged to use strong passwords and never share login credentials.

User Rights

Based on applicable laws (including GDPR, where relevant), you may exercise the following rights:

• Right of Access: Obtain a copy of your personal data stored with us
• Right of Rectification: Request corrections to inaccurate or incomplete data
• Right of Erasure: Ask for deletion of your personal information
• Right to Withdraw Consent: Cancel any consent given earlier
• Right to Restrict/Object: Limit or object to certain data processing activities
• Right to Data Portability: Request transfer of your data in a readable, structured format

To exercise these rights, please contact us at info@praketconsultancy.com

Cookie & Tracking Tools

Our platform uses Cookie and similar technologies to:

• Save user preferences
• Manage logins and active sessions
• Generate analytics and usage statistics
• Detect fraud or abnormal activities

You may disable Cookie in your browser settings, but certain services may not work properly without them.

Third-Party Links and Tools

Our platform may include third-party links, tools, or plugins (e.g., banks, KYC vendors, analytics partners). We are not responsible for how these third parties handle your information. It is recommended that you review their privacy policies before sharing data.

Protection of Minors

Our services are meant only for individuals 18 years and older. We do not knowingly collect data from minors. If any such data is found, it will be deleted immediately.

Policy Changes

This Privacy Policy may be updated occasionally to reflect business, legal, or technical changes. Updates will be posted on this page with a revised “Last Updated” date. Users should review this policy periodically.

Consent

By using or accessing our platform and services, you confirm that you have read, understood, and agreed to this Privacy Policy. If you do not agree, please stop using our services.

Contact Us

For any queries, concerns, or complaints regarding this Privacy Policy, you may contact us at info@praketconsultancy.com